How a Construction Business Grew Organic Traffic by 300% in 90 Days?
This case study will share how we helped our construction client 3X their organic traffic and leads. We will discuss the challenges, the SEO strategies we implemented, and the results we achieved.
3X
Organic traffic growth
80+
Ranked high-value keywords within top 10
30+
AI Overview / ChatGPT citations across different topic segments.
20+
Qualified enquiries / month
BACKGROUND
Who we worked with
Our client specialises in installing structural walling systems, offering solutions such as Dincel Structural Walling, Ritek Walling Systems, AFS Redi Wall, Clearform, and more in Sydney, Australia. They focus on customised installation methods based on project requirements, budgets, and timelines.
Most of the leads they received were solely from branded traffic and referrals. Branded traffic might bring qualified leads, but it won’t accommodate a potential client who is unfamiliar with the brand. We concluded that the site lacked proper keyword selection and optimisation, which led to poor traffic from non-branded terms. That’s when they turned to us for help.
Industry
CONSTRUCTION
Business type
LOCAL
Primary goal
LEADS / CALLS
CHALLEGNES
What stood in the way
Our biggest challenge was the competitive landscape in the construction industry. The established brand had already dominated the search results, leaving our clients far behind regarding SEO visibility. There was high competition for keywords in the SERPs for terms like “wall installer,” “structural wall installer,” and more.
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OUR WINNING SEO STRATEGY
The action steps that moved the needle
We built around our differentiator first. Search isn’t just Google anymore, so we optimised for AI engines alongside a full-stack technical, on-page, and off-page programme.
Competitive Analysis
- Reverse-engineered realistic competitors’ organic traffic strategy
- Identified ranking keywords, content gaps, and traffic opportunities
- Analysed competitor service pages, landing pages, and blog structure
- Reviewed competitor backlink and citation profiles
- Prioritised quick-win SEO opportunities based on market relevance
Technical SEO
- Full site audit and fix
- Crawlability and indexation cleanup
- Core Web Vitals improvements
- Site architecture and SILO internal linking
- Schema markup implementation for better understanding what the page is about.
On-Page & Content
- Keyword development based on difficulty, relevance, and traffic potential
- Funnel-based intent research: top, middle, and bottom of the funnel
- Content gap analysis for high-value informational and commercial keywords
- New service page recommendations for targeted lead generation
- Supporting blog content mapped to customer intent
Link Campaign & Local SEO
- Editorial outreach and digital PR
- Business directory submissions
- Free and paid local citations
- Google Business Profile optimisation
RESULTS
What the campaign delivered
Within 3 months of our SEO campaign, we saw remarkable results for our client.
-
3X Organic Traffic: The client witnessed a 3x increase in organic traffic, reflecting the effectiveness of our holistic SEO approach.
- A Surge in Consultation Calls & Contact Form: The lead rise was directly proportional to the improved SEO visibility as our strategies attracted more targeted leads.
-
Ranking for High-Value Keywords: We successfully ranked top positions for money keywords, which could bring more targeted leads.
Want results like these for your business?
We’ll show you exactly where you stand in Google and AI search, and the fastest path to more enquiries. No pitch deck. No pressure.
Our Results So Far!
TIME FRAME
How long it took
Dec 2024 – Ongoing
The SEO campaign began in December 2024 and is still active. Early improvements came from technical and on-page optimization, while stronger organic growth has continued to build over time. Results are still compounding as the campaign progresses.
IN THEIR WORDS
Client testimonial
“Before Trendee Branding, almost every lead we got was someone who already knew us. Now we’re getting enquiries from people searching for structural walling who’d never heard our name. Organic traffic tripled in about three months, and those visits are turning into real quote requests.”
Diana Shomar
Head of Marketing, Murs Projects
Want results like these for your business?
We’ll audit your visibility across Google, AI Overviews, ChatGPT and Perplexity, then show you where the gaps and the quick wins are.
- Where you rank across Google and AI engines
- Whether AI engines can cite your pages
- Technical issues quietly costing you traffic
- The conversion leaks losing you enquiries