Trendee Branding

MELBOURNE SEO + AI SEARCH AGENCY

SEO built for Google.
Engineered for AI Search.

Trendee Branding is a Melbourne-based SEO agency that ranks you on Google, gets you cited inside ChatGPT, Perplexity, and AI Overviews, and then turns the traffic into revenue.

Book a free SEO + AI Search audit

 5.0 on Google, 47 reviews  ·  Trusted by Australian businesses  · Conversion-First SEO

01
Ranked across Google and AI

Visibility on classic SERPs, AI Overviews, ChatGPT, Perplexity, and Gemini. One strategy, every surface.

02
Tied to revenue, not impressions
Every campaign maps to leads, bookings, or sales. We report on the metrics your accountant cares about.
03
Reports that tell the real story

Monthly reports you can actually read, with dashboards open for you to verify the numbers yourself.

SEO that works across Google, AI, and modern search

Search has changed. Your customers ask ChatGPT for recommendations, scan AI Overviews before they click, and use Perplexity for research. Most agencies haven’t caught up.

We have. Trendee Branding is the SEO partner for Australian businesses that want more than rankings. We engineer pages to rank on Google, get cited by AI engines, and convert the visitor on the other end.

Whether you’re a Melbourne law firm chasing qualified enquiries, a construction outfit competing across suburbs, or an eCommerce brand fighting for category share, the method holds. Research first. Conversion always. AI Search built in from day one.

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Why businesses choose Trendee Branding

1

Data-Driven SEO

From keyword development to content production, every strategy is driven by research, analytics, and measurable ROI. No vanity metrics, impact where it matters.
2

No-Guess SEO

We don’t rely on hunches. Every recommendation is tested and validated, so you know exactly what’s working and why.
3

Conversion-First SEO

Rankings and traffic only matter if they bring revenue. Every page we build is engineered to turn traffic into leads, enquiries, bookings, or sales, not just impressions.
4

Built for AI Search

Search isn’t just Google anymore. We optimise for AI Overviews, ChatGPT, Perplexity, and the AI platforms your customers actually use to find answers, helping your brand show up for long-form queries, decision-making prompts, and intent-led searches.
5

Transparent Reporting

You see what we see. No fluff, no filters. You’ll always know what we’re doing, why it matters, and how it’s performing.
Book a free SEO + AI Search audit

Our SEO services. Built to work as one system.

Each service can stand alone, but the real power comes when strategy, content, technical and authority work together.

AI Search Optimisation

Generative Engine Optimisation for AI Overviews, ChatGPT, Perplexity, and Gemini. Entity coverage, schema, citation-worthy content, and the structural moves that get your brand quoted by AI engines.

SEO Strategy

A full campaign roadmap aligned to your business goals, not a template. Covers keyword priorities, content gaps, link targets, and the technical fixes that unlock everything else.

Technical SEO

Crawl efficiency, indexation, Core Web Vitals, site architecture, and the under-the-hood work that lets Google and AI engines actually read your site.

On-Page SEO

Title tags, meta descriptions, heading hierarchy, internal linking, and schema markup. The fundamentals done properly, page by page.

Content SEO

Briefs, production, optimisation, and refreshes. Written by humans, structured for search intent and AI citation, mapped to your conversion goals.

Local SEO

Google Business Profile management, citation building, review strategy, and local pack optimisation. Critical for service-area businesses and multi-location brands.

Link Campaign

Editorial outreach, digital PR, and authority building. Quality over quantity, with every link traceable to a real publisher.

SEO Consultation

Advisory engagements for in-house teams. Bring us in for second opinions, audits, or to upskill your marketers without a full retainer.

How we work

Step 01

Setting SEO Campaign Goals

We start by understanding your business, setting clear, measurable goals that align with what success looks like for you.
Step 02

Comprehensive SEO Audit

We dig deep into your website, from technical health to content gaps, to uncover every opportunity for growth.
Step 03

SEO Planning & Strategy

With insights in hand, we build a tailored roadmap covering keyword mapping, on-page, off-page, and content strategies.
Step 04

Implementation

Now the work begins. Optimising the site, publishing content, building links, and making the strategy real.

We know the markets where SEO has to work harder

Generalist SEO breaks down fast in regulated, high-stakes, or hyper-local markets. We’ve spent years inside these six.

Law Firm SEO

Compliance-aware SEO for solicitors and barristers. We engineer practice area pages to convert qualified enquiries while keeping you on the right side of the Legal Profession Uniform Law marketing rules.

Construction SEO

Local and regional visibility for builders, civil contractors, and trades. Trust signals, project galleries, and quote-request flows that turn searches into site visits.

NDIS & Aged Care SEO

Empathy-led, accessibility-compliant SEO for providers serving participants, families, and plan managers. We respect the audience and the regulation.

Cleaning SEO

Hyper-local SEO for commercial and residential cleaning brands. Fast booking flows, suburb-level GBP coverage, and the call-handling integrations that close the loop.

eCommerce SEO

Category, product, and collection optimisation tied to GA4 ecommerce tracking. Schema, technical depth, and content that lifts blended ROAS.

Local Business SEO

GBP-led visibility for service businesses across Australia. Reviews, citations, and the local pack work that drives the phone to ring.

What clients say

12x organic traffic growth, Melbourne law firm, 9 months · Top 3 on Google + cited in AI Overviews, NDIS provider, 6 months · Cost per lead down 64%, commercial cleaning brand, 4 months

Melbourne Suburbs & Areas We Serve.

We work with local businesses across metro Melbourne. Each location carries its own search behaviour, competitor landscape, and ranking opportunities

Melbourne CBD

Carlton

Fitzroy

Collingwood

Richmond

South Yarra

Brunswick

Northcote

Hawthorn

Camberwell

Kew

Toorak

Box Hill

Doncaster

Glen Waverley

Mount Waverley

Footscray

Sunshine

Werribee

Williamstown

Dandenong

Frankston

Cheltenham

Cranbourne

Brands that trust us with their search

Hilton Sydney
samsara
acc
college search
darwin institute
intact
sis

News and insights

Frequently asked questions

What is AI Search Optimisation, and how is it different from SEO?

AI Search Optimisation (also called Generative Engine Optimisation or GEO) is the work of making your business visible inside AI engines like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews. Traditional SEO targets ranked blue links. GEO targets the answers AI assistants generate. The two overlap heavily on fundamentals like crawlability, schema, and authoritative content. GEO adds entity coverage, citation-worthy data, and structural patterns that AI engines lift cleanly. We do both as one integrated programme.

How long it takes depends on your goals, your industry, and how competitive your market is. Smaller or low-competition sites can see results in 2 to 3 months. For tougher niches, it takes longer. One of our clients runs an eCommerce store in one of the most competitive spaces around, and it took us 9 months to land top rankings for their most prioritised keywords.

No, and you should walk away from any agency that does. Ranking guarantees mean one of two things. The agency is either lying, or planning to use tactics that risk a Google penalty. What we guarantee is the work, the methodology, the senior strategist on your account, and full transparency on what’s moving and why.

Three things separate us. We’re built for AI Search from the ground up, not retrofitting. Every page we ship is engineered to convert, not just to rank. And you get a senior strategist on your account, not a junior running templates from a checklist.

Yes. We work with clients across Australia, with concentrations in Victoria, New South Wales, and Queensland. Our office is in Melbourne, but our SEO and AI Search work is delivered remotely with regular video check-ins. Some retainers include on-site workshops where it makes sense.

Every retainer is custom-scoped after the audit, not before. Typical scopes cover technical SEO, on-page optimisation, content production, link building, and AI Search work, with monthly reporting and a senior strategist on call. We don’t sell packaged tiers because no two businesses need the same mix.

You get a monthly report in plain English, plus dashboards you can log into any time. We track ranking position, organic traffic, AI Search citations, leads or revenue, and the specific work completed that month. No vanity metrics, no filtered numbers, no “impressions are up” reports that don’t tie back to money.

Law firms, construction, NDIS and aged care, cleaning, eCommerce, and local service businesses across Australia. Specialisation means we already know your compliance rules, your conversion patterns, and the keyword themes that move revenue in your vertical.

We do both: we design and build websites that are made to convert, with SEO built into the structure from the start. That means your site is designed to rank well, attract the right traffic, and convert more visitors into leads or customers without needing major fixes or a rebuild later.

Trendee Branding works on a monthly retainer, priced to the work your site actually needs. We scope each campaign first, the hours, the deliverables, and how competitive your market is, then quote against that. No flat package that bills you for work your site doesn’t require.

A local cleaning business and a national eCommerce store won’t pay the same, because they don’t need the same campaign. 

Ready to be the answer customers find?

Whether they’re searching Google, asking ChatGPT, or scanning AI Overviews, we get your business in front of buyers ready to act. Book a free 30-minute audit and we’ll show you exactly where the opportunity sits.
Book your free audit
03 9967 0110
No sales pitch. No pressure. Just a clear picture of where you’re winning, where you’re leaking, and what we’d do about it.
FREE · NO OBLIGATION · NO PRESSURE

See exactly where you stand in
Google and AI search

We’ll audit your visibility across Google, AI Overviews, ChatGPT and Perplexity, then show you where the gaps and the quick wins are.

  • Where you rank across Google and AI engines
  • Whether AI engines can cite your pages
  • Technical issues quietly costing you traffic
  • The conversion leaks losing you enquiries
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